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Notice the Contract Value row, these numbers tell you how much cash you are getting for just 1 of these fish or chum in a contract.
Item Shrimp Oyster Clam Tuna Herring Lobster Swordfish Salmon Cod

Contract Value

2,625 3,675 3,150 6,825 5,250 7,360 16,800 14,700 10,500

Direct Sale

1,000 1,500 1,200 2,700 1,800 2,500 5,000 4,000 3,500
Item Shrimp Chum Oyster Chum Clam Chum Tuna Chum Herring Chum Lobster Chum Chum

Market Value

23,625 5,250 21,000 21,000 21,000 23,625 5,250

Direct Sale

4,500 1,000 4,000 4,000 4,000 4,500 1,000
Notice the Market Value row, these numbers tell you how much cash you're loosing when they stick just 1 of these items in your reward.
Item Fishing XP Deco parts Rose seed Water Fuku token Violet seed ToolBox

Market Value

10 800 382,500 187,500 2,291,250 292,500 2,250,000
Item Mystery Box Super Fertilizer Super Honeydew Super Duck feed Super Liquid Fert

Market Value

937,500 275,610 292,500 356,250 30,750
Item WoF token Rakes Karma Pet brush Gold Seaweed feed Seaweed Fertilizer

Market Value

2,291,250 937,500 25,000 1,125,000 1,000 146,250 483,750
created by Griffith (INT1) and Southern (US1) and many more with their input to the cause